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River Falls city, Pierce County, WI

12,365 Population
4.1 square miles 3,035.7 people per square mile

Census data: ACS 2024 5-year unless noted

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Demographics

23.5 ±1.2 Median age
  • about three-fifths of the figure in Pierce County: 38.8 ±0.5
  • about three-fifths of the figure in Wisconsin: 40.2 ±0.1
  • about three-fifths of the figure in United States: 38.9 ±0.1

Economics

$35,085 ±$5,920 Per capita income
  • about three-quarters of the amount in Pierce County: $45,908 ±$4,478
  • about 80 percent of the amount in Wisconsin: $43,373 ±$237
  • about 80 percent of the amount in United States: $44,673 ±$122
$77,009 ±$14,114 Median household income
  • about 80 percent of the amount in Pierce County: $92,109 ±$5,320
  • about the same as the amount in Wisconsin: $77,485 ±$455
  • a little less than the amount in United States: $80,734 ±$166

19.4% ±4.7% (1,976  ±474) Persons below poverty line
  • about double the rate in Pierce County: 9.8% † 3,925 (±1.7% / ±671)
  • nearly double the rate in Wisconsin: 10.6% 610,030 (±0.2% / ±8,470)
  • about 1.5 times the rate in United States: 12.5% 40,735,660 (±0.1% / ±275,861)

21.7 minutes ±2.2 (134,530  ±17,213) Mean travel time to work
  • about 80 percent of the figure in Pierce County: 26.8 522,435 (±0.9 / ±23,808)
  • about the same as the figure in Wisconsin: 22.2 57,625,472 (±0.1 / ±288,608)
  • about 80 percent of the figure in United States: 26.4 3,569,606,700 (±0 / ±5,719,373)

Families

3,970 ±289 Number of households
  • Pierce County: 15,867 ±280
  • Wisconsin: 2,479,480 ±5,787
  • United States: 129,227,496 ±209,365
2.6 ±0.2 (10,133  ±45) Persons per household
  • about the same as the figure in Pierce County: 2.5 40,070 (±0 / ±38)
  • about 10 percent higher than the figure in Wisconsin: 2.3 5,774,449
  • about the same as the figure in United States: 2.5 326,722,430

0.3% ±0.4% (14  ±18) Women 15-50 who gave birth during past year
  • about 10 percent of the rate in Pierce County: 3% † 315 (±0.8% / ±84)
  • less than 10 percent of the rate in Wisconsin: 4.9% 64,374 (±0.2% / ±1,985)
  • less than 10 percent of the rate in United States: 5.1% 4,009,203 (±0% / ±20,898)

Housing

4,340 ±285 Number of housing units
  • Pierce County: 17,152 ±56
  • Wisconsin: 2,778,572 ±1,533
  • United States: 143,775,360 ±10,234

$337,600 ±$24,931 Median value of owner-occupied housing units
  • about the same as the amount in Pierce County: $333,700 ±$8,284
  • about 25 percent higher than the amount in Wisconsin: $266,500 ±$1,051
  • about the same as the amount in United States: $332,700 ±$236

32.7% ±4.6% (4,031  ±566.1) Moved since previous year
  • more than double the rate in Pierce County: 15.5% † 6,540 (±1.8% / ±756.8)
  • more than double the rate in Wisconsin: 11.8% 688,830 (±0.2% / ±8,943.9)
  • more than double the rate in United States: 12.3% 40,747,183 (±0% / ±136,530.8)

Social

98% ±8.1% (5,703  ±550.6) High school grad or higher
  • about the same as the rate in Pierce County: 96.3% 26,681 (±3.2% / ±895.6)
  • a little higher than the rate in Wisconsin: 93.6% 3,835,965 (±0.3% / ±13,109.8)
  • about 10 percent higher than the rate in United States: 89.6% 206,814,894 (±0.1% / ±283,951.7)
42.9% ±5.7% (2,497  ±352.7) Bachelor's degree or higher
  • about 1.3 times the rate in Pierce County: 33.5% 9,278 (±2% / ±540.5)
  • about 1.3 times the rate in Wisconsin: 33.4% 1,368,736 (±0.2% / ±7,930)
  • about 20 percent higher than the rate in United States: 35.7% 82,363,217 (±0.1% / ±182,857.7)

N/A Persons with language other than English spoken at home

1.8% ±0.6% (220  ±77) Foreign-born population
  • about 80 percent of the rate in Pierce County: 2.2% 955
  • about one-third of the rate in Wisconsin: 5.2% 306,979
  • less than a fifth of the rate in United States: 14.1% 47,349,080

3.3% ±1.3% (346  ±135) Population with veteran status
  • about three-fifths of the rate in Pierce County: 5.6% † 1,903 (±0.7% / ±219)
  • about half the rate in Wisconsin: 6.2% 288,078 (±0.1% / ±3,278)
  • about half the rate in United States: 6.2% 16,185,883 (±0% / ±45,251)
346 Total veterans ±135 331 Male ±128 15 Female ±22

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