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54401

31,692 Population
84.2 square miles 376.5 people per square mile

Census data: ACS 2024 5-year unless noted

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Demographics

40.6 ±0.8 Median age
  • about the same as the figure in the Wausau, WI Metro Area: 41.3 ±0.3
  • about the same as the figure in Wisconsin: 40.2 ±0.1

Economics

$38,525 ±$1,751 Per capita income
  • about 90 percent of the amount in the Wausau, WI Metro Area: $41,413 ±$924
  • about 90 percent of the amount in Wisconsin: $43,373 ±$237
$71,586 ±$4,776 Median household income
  • about 90 percent of the amount in the Wausau, WI Metro Area: $77,884 ±$2,218
  • about 90 percent of the amount in Wisconsin: $77,485 ±$455

12.1% ±2.3% (3,780  ±734) Persons below poverty line
  • about 1.4 times the rate in the Wausau, WI Metro Area: 8.7% 11,887 (±0.8% / ±1,112)
  • about 20 percent higher than the rate in Wisconsin: 10.6% 610,030 (±0.2% / ±8,470)

16 minutes ±0.8 (214,945  ±17,439) Mean travel time to work
  • about 80 percent of the figure in the Wausau, WI Metro Area: 19.1 1,185,425 (±0.4 / ±30,951)
  • about three-quarters of the figure in Wisconsin: 22.2 57,625,472 (±0.1 / ±288,608)

Families

13,449 ±383 Number of households
  • the Wausau, WI Metro Area: 57,866 ±405
  • Wisconsin: 2,479,480 ±5,787
2.3 ±0.1 (31,403  ±807) Persons per household
  • about the same as the figure in the Wausau, WI Metro Area: 2.4 136,728 (±0 / ±50)
  • about the same as the figure in Wisconsin: 2.3 5,774,449

6.5% ±2% (418  ±132) Women 15-50 who gave birth during past year
  • about 20 percent higher than the rate in the Wausau, WI Metro Area: 5.6% † 1,605 (±0.9% / ±268)
  • about 1.3 times the rate in Wisconsin: 4.9% 64,374 (±0.2% / ±1,985)

Housing

14,288 ±392 Number of housing units
  • the Wausau, WI Metro Area: 60,910 ±126
  • Wisconsin: 2,778,572 ±1,533

$196,700 ±$9,711 Median value of owner-occupied housing units
  • about 90 percent of the amount in the Wausau, WI Metro Area: $219,600 ±$3,992
  • about three-quarters of the amount in Wisconsin: $266,500 ±$1,051

12.7% ±2.3% (3,957  ±731.7) Moved since previous year
  • about 20 percent higher than the rate in the Wausau, WI Metro Area: 10.6% 14,463 (±0.9% / ±1,193.4)
  • about 10 percent higher than the rate in Wisconsin: 11.8% 688,830 (±0.2% / ±8,943.9)

Social

91.2% ±3.7% (20,444  ±996) High school grad or higher
  • about the same as the rate in the Wausau, WI Metro Area: 93.3% 90,664 (±1.8% / ±1,707.3)
  • a little less than the rate in Wisconsin: 93.6% 3,835,965 (±0.3% / ±13,109.8)
30.9% ±2.3% (6,923  ±554.5) Bachelor's degree or higher
  • about 10 percent higher than the rate in the Wausau, WI Metro Area: 28.1% 27,298 (±1% / ±932)
  • about 90 percent of the rate in Wisconsin: 33.4% 1,368,736 (±0.2% / ±7,930)

N/A Persons with language other than English spoken at home

8.5% ±1.8% (2,689  ±573) Foreign-born population
  • about double the rate in the Wausau, WI Metro Area: 4.3% 6,009
  • more than 1.5 times the rate in Wisconsin: 5.2% 306,979

8.3% ±1.5% (2,056  ±371) Population with veteran status
  • about 25 percent higher than the rate in the Wausau, WI Metro Area: 6.8% 7,241 (±0.5% / ±536)
  • about 1.3 times the rate in Wisconsin: 6.2% 288,078 (±0.1% / ±3,278)
2,056 Total veterans ±371 1,888 Male ±356 168 Female ±78

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